Sharing Your Micro-Identity

Sharing your micro-identity starts by connecting it to your brand story.

As a dancepreneur, your brand story is one of the most valuable and authentic elements your business will ever have.

It’s what distinguishes you from everybody else. Nobody will ever be able to have your exact story, and brand stories carry these fabulous advantages when used correctly:

"Compelling brand stories build trust, increase customer loyalty, and inspire engagement. Today's customers are interested in what your business stands for, not just the services you offer or the quality of your products. That's why every brand needs to tell its story." (The Printful Company)

Once you have identified your brand story, here is a brilliant way to connect your micro-identity to your brand story: 

Inspire your customers to play the main characters in your story as your micro-business grows.

Your micro-identity is a massive part of your brand story. (You were the underdog. You forged through difficult experiences. You overcame the obstacles. You had the brilliant idea, and so you launched your micro-business.)

Now, INVITE people to journey with you as your business grows!

Start sharing your story and let people know how they can play a “main character” in the development of your business.

Sharing this journey encourages onlookers to believe in the power and momentum of your micro-business!

Remember, momentum is contagious in all the right ways.

Pretty soon these onlookers will be inspired to become customers, clients, consumers, and promoters of your micro-business.

Then you will have a fan base that is ready to celebrate every small victory your business takes.

By knowing, embracing, and sharing your micro-identity…

Before you know it you’ll end up looking around and realize that your micro-business doesn’t seem so tiny after all!